Charging infrastructure for your business

Analysts expect that by 2015 approximately 5% of all vehicles wille be fully or partially fuelled with electricity. Already we see these expectations becoming reality: nowadays, every car manufacturer has made the first step toward hybridisation. Even for the traditionally big polluters, such as SUVs, there are hybrid versions available. But the totally electrical car also gains ground every day - every big manufacturer will launch at least one 'full electric' model in 2011-2012. Therefore, the chance that also your customers visit you while driving an electrical vehicle increases by the day. Below is another handful of advantages for your business:

• Climate protecion: by stimulating electrical driving you contribute in an important way to the protection of our climate. This certainly is the case in urban areas, where electrical driving can be a significant contribution to the air quality. This will boost your "ecological PR" - your company will earn a reputation for progressive and ecological awareness with your guests, in the media and the general public. As a potential provider of decentralised energy supply (for instance, think of the batteries of the vehicles on your parking area) you can collaborate with energy suppliers to stimulate further evolution towards green electricity production.
• Customer satisfaction: the electrical car is on its way. Toward 2015 approximately 5% of all vehicles will be fully or partially fuelled with electricity. By offering the necessary infrastructure you offer your customers the option of recharging their vehicle while shopping. This will attract a progressive customer base with often higher income. The duration of the shopping visit may also be influenced - your customers want to be sure their batteries are fully charged and they know they can rely on your facilities. With the charging infrastructure you acquire an additional element for your marketing mix - ideal for additional publicity, promotions towards specific customer groups or loyalty programs.
• An interesting investmentthe charging systems offer a new source of income, which may significantly contribute towards your business figures. Both purchase and operational costs of the infrastructure are limited and you independently determine the fee you charge to your customers. This can significantly add towards the current return on investment for your (existing) parking grounds.