Charging infrastructure for your business

Analysts expect that by 2015 approximately 5% of all vehicles will be fully or partially fuelled with electricity. Already we see these expectations becoming reality: nowadays, every car manufacturer has made the first step toward hybridisation. Even for the traditionally big polluters, such as SUVs, there are hybrid versions available. But the totally electrical car also gains ground every day - every big manufacturer will launch at least one 'full electric' model in 2011-2012. As a provider of rental or share vehicles you can take the lead in this brand new, progressive market. Below you'll find a few elements to begin with, for your business case:

• Climate protection: by stimulating electrical driving you contribute in an important way to the protection of our climate. This certainly is the case in urban areas, where electrical driving can be a significant contribution to the air quality. This will boost your "ecological PR" - your company will earn a reputation for progressive and ecological awareness with your guests, in the media and the general public. Also a potential provider of decentralised energy supply (think of the batteries in the vehicles in your fleet) you can collaborate with energy providers to stimulate ongoing evolution toward green electricity production.
• Customer satisfaction: the electrical car is on its way. Toward 2015 approximately 5% of all vehicles will be fully or partially fuelled with electricity. By including electrical vehicles in your fleet and by providing the necessary charging infrastructure, you keep up with the pace in the evolving market of mobility. The electrical and hybrid vehicles can be perfectly positioned in certain needs segments - for example urban or regional public transport. This will attract a progressive customer base with often higher income. With the charging infrastructure you acquire an additional element for your marketing mix - ideal for additional publicity, promotions towards specific customer groups and collaboration with other parties.
• An interesting investment: the charging systems offer a new source of income, which may significantly contribute towards your business figures. Both purchase and operational costs of the infrastructure are limited and you independently determine the fee you charge to your customers. This can significantly add towards the current return on investment for your (existing) parking grounds.